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Urban Project
05-Dec-2000
An Introduction to the Mornington Peninsula Wine Industry
ECEF Priority Areas project
by Keith White
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A PVET Pilot Program featuring the opportunities available in the local wine industry.
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1. Background. (a) PVET (Peninsula Vocational Education Training) is a network of 22 secondary colleges in the Frankston-Peninsula area south of Melbourne which offer VET ( Vocational Education & Training) courses to their senior students.
The network has been operating since 1995 and is managed by a committee representing local business, tertiary institutes, training organisations, local councils and schools.
(b)The Mornington Peninsula wine region is characterised by:
o A very diverse range of growers, with many small vineyards and a increasing number of larger ones. o Rapid growth in plantings, predominantly Pinot Noir and Chardonnay. o A small number of commercial wineries, producing ultra premium cool climate wines for local and overseas markets. o A cohesive and active Vignerons Association.
The acreage planted is growing rapidly, as is the average size of vineyards. This increase was driven primarily by growth in larger vineyards. The vineyards with more than 20 acres planted represent 42% of total area planted. The majority of current plantings are at the larger vineyards, further increasing the concentration of vineyard size.
2. The concept This arose from two successful PVET projects in 1999 - Customer Service and Peninsula Tourism. The central idea of these projects was to show Year 10 students in the Frankston-Peninsula area the job opportunities in their own region. This was done through a blend of theory and practice.
Following these successes PVET was able to secure a grant from the Commonwealth Government (DETYA) to develop a pilot program featuring the opportunities available in the local wine industry. The grant covered the cost of the project officer (part-time) and course material development.
PVET gained the active support the MPVA as the peak industry body and a number of individual vignerons, as well as Monash University and Chisholm Institute which offer wine-related courses at local campuses.
3. Proposed course content and delivery
Group Selection 15 Year 10/11 students selected by PVET schools. Students were required to maintain contact with the project officer via email
Time Frame
4 full-day workshops Term 1,2, 3 and 4 Work Experience - as arranged
Content
To be delivered by MPVA personnel, vineyard staff and industry representatives. Topics to include: (1) An overview of the local wine industry - history, statistics. (2) Unique features of the area - microclimates, grape varieties, trellising. (3) A year in the vineyard - planting, irrigation, pest control, pruning, trellising, harvesting, . (4) The winemaking process - primary and secondary fermentation, maturation, filtering, bottling (5) Marketing - cellar door and retail distribution.
4. What happened
o The Term 2 field day was cancelled as a mutually convenient day proved impossible to arrange. The other 3 were well attended and enthusiastically received:
Field Day 1 general introduction and wine demonstration at Red Hill Estate Field Day 2 from vineyard to bottle - viticulture and cellar door at Tuck’s Ridge estate Field Day 3 further training options at Chisholm TAFE Rosebud and a winemaking demonstration at Dromana Estate
o Work experience opportunities at Broomehill Vineyard and Red Hill Estate were taken up by 5 students. Public transport on the Southern Peninsula, particularly in the wine-growing central hills is virtually non-existent. o Even though it was a requirement from the outset, keeping contact via email across ten schools has proved unworkable for most students, especially those who relied on the school’s email system. o A video record of experienced presenters has been made for future development of course materials o Of the original 15 students only 4 have completed all activities, but a total of 32 students have attended one field day or more. Certificates from PVET/MPVA have been issued to all who attended two or more activities
5. The future Next year the course will be offered over 5 continuous days around mid-year to obviate the communication and fragmentation problems of this year. Planning has commenced for 2 workshop days based at TAFE and 3 days targeted work experience to cater for differing interests - viticulture, cellar door, winemaking etc.
During the year the planning group will liaise with VBOS or its reincarnation to develop a local VET program as a pathway into the industry.
In 2002 we hope to be able to offer a customised multiskilling VET course with hospitality, viticultural and business management components.
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Key contact:
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Keith White kwhite@sx.com.au
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